Quick note...
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​Thinking bigger reduces the risk of failure. Thinking small invites it.

I recently read the book 10x is Easier Than 2x by Dr. Benjamin Hardy and Dan Sullivan, and to say it's changed my thinking is an understatement. I'm on my 3rd time through the book and picking up new insights each time.

MUST READ.

At the risk of oversimplifying their deeply nuanced thinking, the main points are:

1. 2x growth (small) comes from effort, and 10x growth (transformational) comes from creativity and new thinking.
2. 2x goals create confusion and more work, and 10x goals create direction and free time.

Small thinkers are always frustrated because they're working hard for a little bit more and thus overloaded with options. They don't know what to focus on -- which is FRUSTRATING.

Here's a real example:

Goal 1: Buy one property by the end of the year

By most standards, this is a perfectly reasonable goal. But there's a problem... there are infinite paths you can take to achieve this.

What type of property? What location? What price range? Do you need investors? Who are they? Was the outcome worth it?

The ambiguity of the goal makes it hard to achieve success because there is no tangible direction to get started. The excess optionality leads to inaction.

Even if you do close on a deal, was it worth it?
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Did it create skills that will compound in the future and make you more valuable? Unlikely! Doing "one-off" random deals creates no competitive advantage and, therefore, no leverage in the future.
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I'd argue that was a waste of time, even if you did make some money.

Goal 2: Buy 10 Industrial Properties worth $30-$50M in metro Boston by the end of the year

This goal, though much bigger (and scarier), gives a clear direction for action:

1. Need to source 100+ industrial deals
2. $3-$5M purchase price each
3. Need $10-15M of equity investments

Making the goal much bigger eliminates almost all paths to success, removing analysis paralysis and frustration. The sheer magnitude of the goal creates focus, which leads to progress and momentum.

Also, if you like commercial RE then you should join my RE investor list -- I'm about to put a new deal under contract and will be sending it to the list.

​Join here!​

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